What to Expect

Get ready to experience a new Iconic moment. Celebrating the 60th anniversary of the music that still echoes on the Marshall x Hendrix™ 60th Anniversary Edition Acton III, available on May 23, 2026, at Format BKK. Join the special event on May 23, 2026, to immerse yourself in 'Analog Soul' with the Jimi Hendrix Listening Party, featuring curated Hendrix records enjoyed through the Acton III Marshall x Hendrix. Participate in 'The Art of Second Chances' workshop, transforming damaged records into Upcycled Vinyl Stands, an art piece filled with sustainability concepts (Circular Economy) (limited to 50 people). Also, dive deep into 'The Sound of Legend: 60 Years of Marshall & Jimi Hendrix,' the story of greatness since 1966, the beginning that introduced the world to the meaning of 'Loud' by @noisysonny from Cat Radio and a Surprised Guest who will share the influence of Hendrix on later artists as an icon of the era.